Google's new social network Google+ is going head-to-head with the biggest social network of them all, Facebook.
But for Google's new platform to succeed in gaining social marketshare, it has to also entice users by letting them do new things, too, stuff they can't do in Facebook.
After the lackluster reception of Google Buzz and Wave, the Internet giant had to completely rethink its approach to online social interaction before announcing Google+. And it has.
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